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Case Study: How Transworld Helped PWC Sell Their Business in 7 Months

 

Sales Timeline: 7 Months 

 

The Background

Professional Wireless Communications. Inc. (PWC) has provided reliable and affordable two-way radio solutions in Minnesota and Iowa for 25 years. The company has a loyal and diverse clientele, from schools and hotels to casinos and stores.

Pat and Paula Green, a husband-and-wife duo, started the business from scratch. With Mark, their salesperson and 20% owner, they have built a profitable and reputable enterprise.

As they neared retirement, the Greens wanted to sell the company and focus on family. Mark also desired to sell, but remain employed by PWC.

The Challenge

The Greens and Mark wanted to sell their business fairly and find a buyer who would honor their legacy and keep Mark as an asset. They also wished to maintain confidentiality and prevent any disruption to their business or staff. However, they lacked the expertise to achieve this effectively.

The SolutionTransworld team sitting around a table

The Greens and Mark contacted Transworld’s team of expert business brokers, and we quickly got to work.

After valuing PWC based on our industry knowledge and experience, we then created a persuasive marketing package that highlighted the business’s advantages and opportunities.

We used a multi-channel marketing strategy to reach potential buyers, including:

  • Using local and national databases and our personal network

  • Getting referrals from bankers and lenders

  • Advertising online and offline

In a few months, we got three full-price offers from buyers in Transworld’s network. We arranged meetings between the sellers and the buyers to discuss financing, closing, and compatibility.

After careful consideration, the sellers chose a Transworld referral as the buyer for their business. This couple stood out to the Greens due to their remarkable enthusiasm, experience, and vision for the future of PWC.

Facilitating a Smooth and Successful Deal

We stayed involved throughout the 60-day due diligence process, guiding the sellers and buyers to a smooth outcome. We worked with Hiawatha National Bank to secure an SBA loan for the couple. 

We also found a way to let Mark keep working as an employee, despite the SBA restrictions. Lastly, we handled all of the paperwork and contracts for the closing, making it a seamless and successful transition for PWC.

The Result

In September 2022, after only seven months on the market, our team helped the sellers get full value for their business and pick the best buyer for their future.

The buyers were thrilled to buy a profitable and established business with loyal customers and a skilled salesperson. We also made the transition smooth and hassle-free for the employees and customers of PWC, keeping everyone happy and engaged.

The Key Takeaways

We assisted PWC in successfully selling their business by providing the following:

  • Accurate valuation — We provided PWC with a realistic and precise assessment of their business's value, ensuring they had a clear understanding of its worth.

  • Effective marketing strategy — Our tailored marketing approach attracted multiple offers for PWC, increasing their chances of securing the best deal.

  • Professional representation — Throughout the process, we acted as professional representatives for PWC, protecting their confidentiality and best interests.

  • Skillful negotiation — Our expert negotiation skills helped secure PWC a higher price and more favorable terms, maximizing their financial gains from the sale.

  • Smooth closing process — We handled the closing process seamlessly, promptly resolving any challenges or issues that arose.

The Transworld Advantage

Transworld employees accepting an award

At Transworld, we do more than facilitate transactions. We are trusted business advisors who understand the changing world of business, its challenges, and its opportunities. We have the expertise, networks, and resources to help any business owner sell their business for the best price — helping them reach their goals.

When you choose Transworld as your partner, you can expect unwavering expertise and confidentiality every step of the way. Don't just take our word for it — experience the advantage of working with our team as your trusted business advisors.

Your Goals Are Just The Beginning   Talk to a Business Advisor

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Your Goals Are Just the Beginning

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