Entrepreneurs need their own team to navigate the sales process.
posted by: Brian Caldwell
Aug 30, 2018 2:10:03 PM
Selling a business is unlike selling anything else.
Very few other things need to be sold without giving the prospective buyer the specifics about what they are buying early in the buying process. Sometimes, it makes a business broker feel like he’s the proverbial guy in an alley selling watches from inside his trench coat….”Hey buddy, do I have a deal for you, that I can’t tell you about.” However, adverse things can happen when people know, or think they know, that a business is for sale, so marketing a business confidentially is one of the largest services a business broker offers.
Put yourself in these people’s shoes when they find out your business is for sale:
Several businesses that have attempted to sell their business without extreme confidentiality have found they don’t have a business left to sell after word leaks out that they are “on the block”.
Transworld Business Advisors are experts at selling businesses confidentially.
While marketing your business anonymously adds complexity, and time to the equation, it is usually essential to a successful sale. Selling confidentially requires a network of potential buyers, confidential advertising venues, non disclosure agreements, and expertise in creating ads that will attract buyers without your closest employees, vendors, neighbors, and family knowing that it is your business for sale.