Transworld Blog

From business brokerage to mergers and acquisitions; we are the business sale specialists.

All Posts

Small Town Businesses and Customer Loyalty: Why It's Important

Every company, no matter its size, can draw a direct correlation between how successful it is and how large and engaged its customer base is. Understanding that, you might believe that businesses located in larger towns or cities have an advantage over small town businesses because they have a larger population pool to draw from.

In reality, that's not always the case. Although there may be more people living and working nearby, companies located in cities usually also have more competition for those potential customers.

In many ways, if you buy a business based in a small town it can have some advantages that its urban counterparts do not.Small Town Businesses and Customer Loyalty: Why It's Important

More Opportunities to Make Personal Connections

Living and working in a small town means you're a member of a tight-knit community. Using the concept of six degrees of separation that theorizes that we are all connected to any other individual in the world by no more than six people, you're probably no more than two degrees of separation from everyone else in your town. That means there's a greater possibility for people to find out about the quality of your offerings.

When the time comes, be sure to tell everyone you know about the business you are planning to buy and encourage them to tell their friends and family.

Protect the Existing Base

As part of your negotiation to buy the business, hopefully, you have secured the support of the previous owner to provide assistance during a transition period. One of the most important things that the owner can do is to facilitate connecting you with the company's existing customers. This will reduce the risk of customer erosion when they discover that the business is no longer run by the same person.

Building On Your Small Town Business’ Customer Base

Current wisdom for growing a business is centered on online inbound strategies. Putting it in simplified terms, an inbound strategy aims to draw potential customers in by making useful and interesting information available to them through blogs and other online content when they are looking for it, rather than putting an unwanted or unwelcome piece of advertising before them.

This kind of strategy has proven to be successful for companies everywhere and should be considered for your business. In a small town setting, a business can also more readily apply the idea of growing the customer base by personally engaging with potential customers offline rather than giving them a sales pitch.


In a small town, there's no better form of advertising than good word-of-mouth. If you ask your satisfied customers for a testimonial about the product or service they receive from you that can be posted on your website and shared on social media, it's a good way to generate positive word-of-mouth and have it spread around town. You can also leverage popular online review sites like Yelp.

Develop Brand Champions

With some encouragement, your best customers can become champions of your brand and be your ambassadors within the community. You can achieve this by remaining focused on building a relationship with them. The objective is to turn your customers into your biggest fans. You can also implement a program that rewards referrals.

With a greater possibility of forming strong personal relationships in a small town, you'll have a greater opportunity to improve customer loyalty for your business.

Browse the businesses for sale in our current listings to find one that's right for you.

Related Posts

PPP Loan Hurting Your Business Sale?

I Want To Sell But Have A PPP Loan  If your business has a PPP loan and you are selling all or part of the business, you may need approval from the SBA or the bank that handled your loan. You may also need to put the amount of any unforgiven portion into escrow at close. 

Is Buying A Business A Good Idea?

Yes!  Buying a business is a good idea.  Why?

Ten Steps To Selling Your Business

Our Sellers except us to achieve the highest and best offer for their business while taking the least amount of their time away from it as possible. That is because the absolute best use of their time is to continue to run and grow the company.  If revenue or profits begin to decline, buyers will walk away or decrease their offer. Transworld's philosophy can be summed up in a ten step, how-to strategy that culminates with the sale of a company. This proven method has been used to sell hundreds of businesses.  Here are the steps. Step1 Comprehensive Business Analysis and Feedback As your business broker, the first thing in our how-to strategy is to analyze your operation, finances, market potential and industry trends. We take that information and advise you on steps to prepare your business for sale, and  generate a business profile that represents your company in the most attractive way possible. Step2 Sale Structure We identify the best possible price range to sell your company. This is based on solid facts, the condition of the market, projected growth, sales potential and the sale of similar businesses within your industry. Transworld’s experts apply sophisticated, time-proven valuation techniques to ensure that your price is appropriate for the current market condition. The price must not be too high or too low. Yet, it must represent an attractive investment potential for the buyer. Step3 Confidentially Network The Business For Sale During the selling process, we utilize the latest technology to present your company to other business brokers and strategic buyers all over the world. This greatly multiplies the effort in your favor. With Transworld Business Advisors, you have literally thousands of industry professionals confidentially representing your company to buyers.   Step4 Confidentially Advertise To Buyers Our aggressive marketing program ensures your confidentiality and provides maximum exposure for your company. Your listing is placed in various industry databases, Internet sites, and publications which are constantly updated. We spend more money in advertising and marketing for buyers than anyone else in our industry. Step5 Control The Information Flow We organize all necessary documentation and release information only as needed. We use limited information when advertising to maintain confidentiality. Buyers are pre-qualified and required to execute a confidentiality agreement before receiving any sensitive business information. Step6 Create Competition For Your Company We attract thousands of buyers, creating competition for your business. Buyers are qualified for financial ability to meet the offer, and we engage you with only the most qualified buyers. Once you meet the best of the buyers, we urge them to prepare and present all offers. We can continue to engage potential buyers on your behalf as negotiation on an offer is in process and have another interested party ready to go should a buyer change their mind. Step7 We Negotiate For You To Achieve The Best Price Appropriate negotiation is crucial to achieving your best price and terms. We have the expertise to establish sound and resourceful negotiating techniques on your behalf. Transworld has trained all of its agents in the art of negotiating through curriculum that we have created specifically for our industry. Never negotiate without planning, expertise, or from a position of weakness. Step8 We Provide Exceptional Support To You Through The Due Diligence Process We take pride in our exceptional service. Only half of the job is finding the right buyer who will pay your price and meet your terms. The other half is getting that buyer to the closing table. We quarterback the deal, work with the accountants, lawyers, banks, landlords, and other third parties that could jeopardize the success of the transaction. We realize that you depend on us to guide you through the sale of your business. We make the transition simple and easy for you. We know when an opportunity for you may arise and are always there to take advantage of it. We also know when someone is trying to kill your deal or is being unreasonable and how to handle those situations. Step9 We Are There From Beginning To The Closing We help manage all administrative procedures, licenses, inventory counts and lease assignments that may be required. Transworld works closely with your advisors to ensure a smooth transition. Using the latest technology, we strive to be ready to work on your behalf to get the deal done! Step10 We Are There For The Transitional Phase And Beyond! Because we are in the business community, you may want to consult us from time to time after the sale. We will provide you with the assistance after closing. Transworld will always remain in your corner! Schedule Consultation Now

Your Goals Are Just the Beginning

Talk to one of our Advisors today about next steps.

Free Consultation

E-mail address

Contact us

+(888) 290-5232

Confidential Consultation

Talk to an Advisor