Listing Details:

  • Business Category:  E-Commerce
  • Revenue:                   $92,300
  • Price:                          $20,000
  • SDE:                           $6,246                  
  • Support & Training:   Four Weeks       
  • Reason for Selling:   Relocation
  • Years Owned:             2                             

Business Description:

ASSET SALE:

Multi-channel (Amazon, E-commerce, Wholesale) Organic Skin Care Brand with close to $100K in annual sales.  This is a six-product brand of clean, organic skincare formulated with premium ingredients including the sought-after Immortelle Essential Oil, renowned for healing and anti-aging properties.  

100% clean and organic product made in small batches in the USA from premium ingredients.

History:

Owner took the business over in May of 2020, before deciding to move to Europe to be closer to family.

Competitive Analysis:

Established Amazon listings with 862 reviews (4 stars) and Amazon storefront.  Shopify website with Judge.me reviews and Omnisend integrations.

Assets:

  • 2x URLs (bellavirtuorganics.com; bellavirtu.com)
  • Shopify website and all content
  • Email list (1,395 total contacts, 683 email subscribers)
  • Instagram, Facebook, Pinterest accounts with followers and content
  • Instagram: 696 followers, Facebook: 72 followers, Pinterest: 711 monthly views
  • Amazon account with all listings history and storefront
  • Logos, icons, wordmarks
  • Packaging artwork
  • Product sources, packaging sources
  • 3PL – with nominal flat fees – all variable order based costs (Texas)
  • Product photography
  • Product videos
  • TV segment videos
  • “Your spokesperson” video
  • 38 blog posts
  • 100+ emails that can be recycled
  • 300+ “evergreen” social media post visuals that can be recycled
  • Share-A-Sale account

Opportunities for Growth:

  • Drive traffic to website by increasing social media, Google ads, and SEO

  • Add bundles and upsells
  • Use targeted promotions
  • Incorporate email campaigns
  • Add proactive review requests to Amazon orders
  • Improve Amazon TACoS (total advertising cost of sale)
  • Expand product assortment
  • Add videos
  • Increase retail distribution


 

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