E-Commerce Skin Care Line

Listing Details:

• Business Category:  E-Commerce
• Revenue:                   $92,300
• Price:                          $20,000
• SDE:                           $6,246                  
• Support & Training:   Four Weeks       
• Reason for Selling:   Relocation
• Years Owned:             2                             

Business Description:

ASSET SALE:

Multi-channel (Amazon, E-commerce, Wholesale) Organic Skin Care Brand with close to $100K in annual sales.  This is a six-product brand of clean, organic skincare formulated with premium ingredients including the sought-after Immortelle Essential Oil, renowned for healing and anti-aging properties.  

100% clean and organic product made in small batches in the USA from premium ingredients.

History:

Owner took the business over in May of 2020, before deciding to move to Europe to be closer to family.

Competitive Analysis:

Established Amazon listings with 862 reviews (4 stars) and Amazon storefront.  Shopify website with Judge.me reviews and Omnisend integrations.

Assets:

• 2x URLs (bellavirtuorganics.com; bellavirtu.com)
• Shopify website and all content
• Email list (1,395 total contacts, 683 email subscribers)
• Instagram, Facebook, Pinterest accounts with followers and content
• Instagram: 696 followers, Facebook: 72 followers, Pinterest: 711 monthly views
• Amazon account with all listings history and storefront
• Logos, icons, wordmarks
• Packaging artwork
• Product sources, packaging sources
• 3PL – with nominal flat fees – all variable order based costs (Texas)
• Product photography
• Product videos
• TV segment videos
• “Your spokesperson” video
• 38 blog posts
• 100+ emails that can be recycled
• 300+ “evergreen” social media post visuals that can be recycled
• Share-A-Sale account

Opportunities for Growth:

• Drive traffic to website by increasing social media, Google ads, and SEO

• Add bundles and upsells
• Use targeted promotions
• Incorporate email campaigns
• Add proactive review requests to Amazon orders
• Improve Amazon TACoS (total advertising cost of sale)
• Expand product assortment
• Add videos
• Increase retail distribution