Listing Details:

• Business Category:    Toys
• Price:                                   $850,000 Includes Inventory & Real Estate          
• SDE:                                      $205,413
• Inventory:                         $~300,000
• Real Estate:                      Incl in price valued @$250,000. Willing to lease
• Support & Training:     8 weeks                          
• Reason for Selling:      Retirement

Business Description: 

Complete with in place management, Central Minnesota’s largest & most unique gift and souvenir shop, located on Highway 10 in Royalton, strategically located on primary route to Brainerd Lakes Area, about 1½ hours north of the Twin Cities.  Treasure City has been in business over fifty years and has become a Minnesota icon. 2020 was an excellent year, 2021 has grown again.

Detailed Information:

• Inventory is included (est value is $300,000, will be adjusted +/- on final count)
• Current owner oversees operations, with in Place Manager & well trained staff
• Located on well-traveled US Highway 10 with MN DOT daily traffic counts of ~22,860.
• Land & Buildings priced separately at $250,000 or Seller will consider lease.

History:

Treasure City is Central Minnesota’s largest gift and souvenir shop, located on Highway 10 in Royalton, about 1½ hours north of the Twin Cities.  Treasure City has been in business over fifty years and has become a Minnesota icon.

Treasure City truly has something for everyone! Entertaining & enjoyable for all ages, you’ll find an amazing selection of Minnetonka moccasins and sandals, gifts, souvenirs, toys, and games, including many unique treasures that aren’t available elsewhere.  Huge inventories of fireworks (year round) and pirate items are also available.

Exploring Minnesota stated, “Treasure City is a must-see place in your travels.” Jason Davis of KSTP’s On the Road said, “If Treasure City doesn’t have it, you don’t need it.  You really need to see it to believe it!” First-time visitors frequently say, “Oh, my gosh! I can’t believe this.” The whole family will enjoy.

Competitive Overview

Treasure City is truly one of a kind.