Listing Details:

  • Price: $3,700,000 
  • Gross Revenue: $4,655,902
  • Sellers Discretionary Earnings: $555,725
  • Location: Western Wisconsin 
  • Years Owned: 19 
  • Inventory: $200,000 
  • Support & Training: 6 weeks 
  • Reason for Selling: Retirement, Other Investments


Business Description

This successfully sold established Travel Center with Subway, Liquor, Car Wash and Rental Property in Western WI was sold by the business brokers in Wisconsin at Tworld NorthStar. The consistent & increasing business was an excellent opportunity for a new owner operator!

  • Over 8 acres and 22,000 sq. ft. of Commercial Property & Modern updated Buildings, including over 3 acres for add’l development
  • Convenience Store ~5600 sq. ft.,
  • Subway/Dining Area/Restrooms ~2600 sq. ft.
  • Leased Space Credit Union ~800 sq. ft.,
  • Car Wash~1000 sq. ft.,
  • Gym/Repair Shop ~1600 sq. ft.,
  • Upper Level Offices ~3300 sq. ft.
  • Home - 3 floors, 4 BR, 3 BA ~2250 sq. ft.
  • Storage Garage ~700 sq. ft.
  • 2 high flow diesel Gilbarco and 6 Gilbarco combo gas/diesel standard flow fueling stations
  • ACT Fiberglass coated steel fuel tanks (12,6,6 capacity) with fiberglass piping
  • LED Lighted canopy
  • Security has 112 cameras, 7 16 channel DVRs, door & motion alarms, cooler/freezer alarms.
  • ~950k annual fuel gallons w avg Margin/gal 32.5 cents
  • ~$2.35 million/yr. inside sales (Subway 17.7%, Lottery 5.9%, Tobacco 15.6%)
  • Automated Car Wash, Propane cylinder exchange.
  • Located on well-traveled State Hwy, near State Park. Tourism draws 450,000 annual visitors to the area.
  • Located in thriving small city, in Western WI, just 45 miles from East Mpls/St Paul metro)



Built in early 2000’s, Major additions in 2006 & 2011, with periodic remodels & updates, these facilities are well maintained & updated. Operated by Owner/GM with FT Managers and PT employees.


Competitive Analysis

Low Competition, minor competitors exist

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